Digital Economy News 2023 SM

Hello everybody, I'm back again with another blog, and this week its all about engagement! One of the most important things about any blog posts is that its engaging for the readers, so today I am  going to highlight some of the ways in which you can make a blog engaging! Being Original/Authentic One of the ways you can make your blog more engaging is by being original or having your own ideas. People don’t want to look at you blog and think it’s the same as any old boring blog that isn’t going to entertain anyone, they want a bit of creativity or a personal touch to what they’re reading to make it feel relatable. Just like a person, if your blog is dull and not different at all people will avoid it and seek other forms of entertainment! Use of images Blogs can have a slightly formal approach but also be a bit informal and not too serious as maybe say just a newspaper article. One of the ways you can express your feelings or grab people’s attention and get them to engage with y...

 Hello bloggers, today I'm highlighting some of the social and ethical challenges of big data! Invasion of Privacy The first challenge that I believe Big Data has is that to consumers it can feel like an invasion of privacy. Many consumers of services such as Netflix, Spotify etc. can feel like they are constantly being tracked and have an influence on the consumer that they are always being watched. Consumers like experiences being personalized but not too personal or they start to think that these companies know everything about them. An example of this would be something like a new mother suddenly getting Tesco vouchers in the post that are offers on baby formula or nappies, something like this can be too personal and have the consumer concerned. Who The Data is Being Shared To Another challenge I believe around big data is about who the data is being shared to. Many companies share data and often certain consumers data can even be sold to other companies/ people. Consum...

 Hello fellow bloggers, its the return of the Mac.  This week I did 3 short courses on Trailhead, and I have summarized my learnings from each. Marketing AI The first course I learned about was marketing AI which brings breakthrough AI innovation to the number 1 marketing platform to fuel creativity, efficiency and personalization. The new generative AI capabilities of marketing AI has a number of benefits: 1.Content Creation- AI can save countless hours on things like writing campaign briefs or creating segments and content to optimize performance 2.Scaling AI- AI can help do things like segment generation and email content generation that can improve customer engagement 3. Conversational interface with technology- You can use natural language prompts to manage each stage of the campaign lifecycle more efficiently. Brand Voice and Tone The second course I learned about was brand voice and tone. The main thing I learned from this module was that voice and tone ar...

 Hello bloggers! Today I'm discussing companies who have used enterprise applications successfully. There are several companies who have used Enterprise applications successfully which I have listed below: 1.        Starbucks Starbucks is a global retailer of whole bean and ground coffee, speciality coffee drinks, tea and ready to eat sandwiches and baked goods. Starbucks uses Oracle ERP which is a cloud based  software solution   used to automate back-office processes and day-to-day business activities.  It’s a business management software suite that includes financial management, supply chain management, project management, accounting, and procurement (Bischoff, 2023). Starbucks uses a chain business model where its revenue comes from company operated stores followed by licensed stores. The benefits Starbucks has seen using this ERP system is that they can easily get access to information on revenue, expenses, sales data, inventor...

  Hello everybody, I'm back again to discuss why companies struggle with information systems implementation. There can be a number of reasons why companies struggle with Information Systems Implementation, and I have highlighted a few of these reasons below. Budget Allocation To implement IT systems effectively there needs to be a considerable amount of investment in it. One of the key reasons as to why companies fail to implement the IT systems is that the budget isn’t scaled properly and in general it can go way over the budget and becomes too expensive, and the project ends up being abandoned. An example is when Levi Strauss hired consultants to implement a single sap system and they set the budget at $5 million but they spent $192.5 million (Kayisli, 2015). Training employees is time consuming To train employees about new IT systems it can take a lot of time, effort, and money. For everyone to understand the new system they must be trained, which can often be other empl...